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17 top SEO tools for Mac in 2020

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In today’s world, SEO is something that can take your website and your business from a complete failure to a huge success. While it’s always best to hire professionals to handle your website’s SEO, there is lots of SEO software for Mac that both SEO professionals and amateurs can use for website promotion. Below, you will find a list of the best SEO tools for Mac in 2020 divided by category according to their purpose. The list includes free, paid and subscription-based tools, allowing you to find a suitable app no matter what your budget is.

Top SEO tools for Mac in 2020

Rank tracking tools for Mac OS X

Rank tracking tools are absolutely necessary for any SEO project, as they allow you to track the ranking of your website and your competitors’ websites in different search engines.


RankGuru is a simple app that you can install on your Mac computer. Once installed, the tool will be added to your menu bar and you will receive a notification whenever your website’s rankings change. This is a great rank tracking tool for people who want to continuously monitor their website’s performance in search engines and for experts who have multiple websites to track.

RankGuru pricing: $6.99.

RankAware – free unlimited SEO ranker trial for 1 site!

RankAware is a Mac app that scans Google, Bing and Yahoo search engines and produces reports with SERP position ranking for the website in question. This tool also allows you to track changes in rankings over time.

RankAware pricing: Unlimited free trial for 1 website or $49.97 for an Expert license, $99.97 for a Business license.

Rank Tracker

Rank Tracker comes as part of SEO PowerSuite or it can be downloaded separately. This rank tracker analyzes results from over three hundred search engines, plus, it allows you to get location-specific reports, which is ideal if you have clients from different countries. Additionally, you can set the number of search result positions you want to track.

Rank Tracker pricing: Free version with limited features or $149 per year for a Professional license, $349 per year for an Enterprise license.

Top SEO reporting tools

SEO reporting tools are somewhat similar to rank tracking tools. Essentially, they track keyword ranking results for a given period of time, for instance, a week, a month or a year. SEO reporting tools are used to report the results of your SEO work to your client or boss.

SEO Powersuite

SEO Powersuite is a combined SEO tool that includes four tools: Website Auditor, Link Assistant, Rank Tracker and SEO Spyglass. This tool has numerous features, including white-label reports, backlink reports, drag-and-drop SEO reports, easy site auditing, comprehensive competition analysis and more.

SEO Powersuite pricing: Free version with limited features or $299 per year for SEO PowerSuite Professional or $699 per year for SEO PowerSuite Enterprise.

Advanced Web Ranking

This powerful SEO tool has the capability to monitor all parts of your SEO project, including keyword ranking results, social media campaigns and more. Advanced Web Ranking allows you to create professional white label reports in minutes for different projects and websites. This tool also has integrated Google Analytics capabilities, link analysis and more.

Advanced Web Ranking pricing: Free 30-day trial. Starter subscription starts at $44/month (when paid yearly), Pro – $89/month, Agency – $179/month, Enterprise – from $449/month.


WebSEO is an excellent source that all SEO professionals must try. This program allows you to create white-label reports for your potential clients automatically when the person presses a widget button on your site. This is an excellent feature that can be used to collect leads from people who have visited your site. The tool also has numerous marketing and SEO tools for keyword generation, rank monitoring and more.

WebSEO pricing: $39/month for the Solo version, $99/month for the Startup version, $299/month for the Corporate version.

SEO tools for keyword research and competitor analysis on Mac OSX

Long Tail Pro

Long Tail Pro is a great tool that allows you to find the most profitable long-tail keywords to target. This tool is similar to Google Keyword Planner from Adwords, UberSuggest, Keyword.io and others but it has more metrics to analyze how suitable a given keyword is. Plus, this tool can generate close to 1000 keywords off just one input.

Long Tail Pro pricing: $37/month – Starter, $67/month – Pro, $147/month – Agency plan. Annual plans are also available at a slightly lower price.

SEOggestor – 100% free SEO tool!

This keyword generator software for Mac is incredibly simple but it does the job very well, making it a terrific tool both for SEO professionals and beginners. Once you install and open SEOggestor, you will be asked to enter a source keyword, which the program will use to find search suggestions related to the keyword through searches on Google, Yahoo, Bing, Yandex, Amazon and YouTube.

SEOggestor pricing: Free.

Link building SEO software for Mac OS X

Thoughtful link building is one of the most important parts of off-page SEO work and quality link building SEO software can help you avoid expensive mistakes when it comes to backlinks.

Link Assistant SEO tool

Link assistant is another tool from the SEO Powersuite toolbox. This software allows you to minimize the amount of time you spend looking for link partners and doing outreach and gives you everything you need to create a powerful link building strategy for any website. You can also track the backlinks for your website and competitors’ websites using this tool.

Link Assistant pricing: Free version with limited features and a 7-day full version trial are available. When purchased separately from SEO Powersuite, this tool costs $149/year for the Professional version and $349/year for the Enterprise version.

SEO SpyGlass

If you need a powerful backlink tracking tool to spy on your competition, then SEO SpyGlass, which is part of SEO Powersuite, is the best tool there is. SEO SpyGlass performs similar tasks as Link Assistant but it also provides advanced analytics on all your competitors, including information on where they purchase links, which anchor text they use, guest posting details and more.

SEO SpyGlass pricing: Free version with limited features or full version at $149/year for the Professional version and $349/year for the Enterprise version.

SEOPingler – 100% free Mac SEO software!

SEOPingler is a simple and easy-to-use software program that can be installed on your Mac computer. You can use this tool to quickly ping backlinks.

SEOPingler pricing: Free.

On-site SEO tools and website auditing software

On-site SEO tools are used to determine issues on the website’s pages that can prevent it from being ranked high by the search system. These issues include broken links, missing images, error codes and more. At the same time, website auditing software can be used to keep track of conversion rates on the site, improve user experience and maximize the amount of time an average user spends on the website.

ReActivity – 100% free SEO software for Mac!

Website speed is an important factor that influences its ranking in search results and ReActivity is a great tool you can use to test the loading speed of each page on your site, measure the size and response times of all the elements on pages, determine page weight, find speed bottlenecks and more.

ReActivity pricing: Free.

Screaming Frog SEO Spider

Technical problems can easily diminish your website’s position in search rankings. To avoid this, try using a program like Screaming Frog SEO Spider. This SEO tool for Mac can spider your website and uncover all SEO-related issues, including broken links, duplicate pages, missing metatags and more.

Screaming Frog SEO Spider pricing: Free version with limited features and a 500-page limit or full version at 149 GBP per year.

Website Auditor

Website Auditor is one more SEO tool for Mac that comes as part of SEO Powersuite. This program crawls your website and compiles a report with all the issues it uncovers. The program can also be used to create XML maps and robots.txt files, optimize content, obtain traffic statistics and social media engagement information and more.

Website Auditor pricing: Free version with limited features or full version at $149/year for the Professional plan and $349/year for the Enterprise plan.

Integrity – free SEO software for Mac!

This is another native MacOS website crawler that can be used to check your website for broken links and images. Paid versions of this software include more useful SEO features.

Integrity pricing: Free or $15 for Integrity Plus, $45 for Integrity Pro.

SiteOrbiter – free SEO tool for Mac!

SiteOrbiter is a useful tool that allows you to create a visual structure of all the components of your website, turning complex aggregates of site resources into organized structures. The program also allows you to create tags for categorization, monitor differences in metadata, etc.

SiteOrbiter pricing: Free.

Mac OS X SEO programs for content creation

To get your website to TOP, you need to create a constant flow of high-quality content to the site’s pages, which is easy to do with the software below.

Spin Rewriter

Most text spinning software is simply terrible but Spin Rewriter has truly revolutionized the field of rewriting. With its quality software, you can get dozens of unique, human-quality articles in just a few seconds simply by inputting a source article into the program. All you need to do after is have an editor read through the article and post it on your site.

Spin Rewriter pricing: $77/year after a free 5-day trial or $47/month.


As you can see, there are dozens of both free and paid SEO apps for Mac that can help fulfill all your SEO needs. Whether you need to perform a keyword search, track your site’s ranking, do a website audit or create SEO reports for clients, you can complete the task quickly with one of the programs from our list.

Frequently asked questions about the best Mac SEO software

Will Mac SEO tools help promote my website?

If you have a small business or blog, these SEO tools can be incredibly effective in helping you to promote your website. However, if you want to get your website to the TOP positions in the search results, you should hire a professional SEO company.

Can I use SEO web tools on Mac?

Definitely, web-based SEO tools are very popular and effective, plus, there’s a huge number of programs for you to choose from. Web SEO tools are a great choice if you always have access to the internet when you work but if not, Mac software that you can download to your computer is the way to go.

Is free SEO software for Mac effective?

Free SEO tools for Mac or free versions of paid programs for SEO can be powerful in helping you promote your website in the search rankings. However, you should keep in mind that free programs typically have a limited list of features compared to full versions.

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